Prosperity Through Collaboration

Prosperity Through Collaboration

The European Sales and Marketing Association (ESMA) was formed in 1976. Over the past 45 years, we have become Europe’s and the rest of the World’s only Distributor and Manufacturer Organisation for consumer goods. As a non-profit organisation, run by members on behalf of members, we stimulate the exchange of ideas, build connections, and leverage our contacts to drive local and export sales. A large part of our success has been through the collaboration of our international network. Today, we aim to increase the scope of our enterprise, and continually work towards the improvement of resources and knowledge available to members.

How We Do It

Our association stimulates the exchange of ideas and the building of relationships through our networking events.

David O’Neill, CEO, ESMA

Meet Our Members

Meet Our Members

Today, ESMA boasts more than 138 members across 44 countries in Europe and Internationally. Taken together, these members are responsible for manufacturing or distributing some of the largest global brands, strong local brands and many specialist products. We maintain strict standards to ensure our member directory is made up of only the most experienced and trustworthy businesses operating in the European and International value chain. As such, we can promise that any manufacturer or distributor associated with ESMA is one that you can trust.


Our Board


Andrius Samaitis


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Founder and Chairman of the Board of VILANDRA.

Andrius was educated as radio physicist in Vilnius University and led many successful engineering projects. In 1992 he entered the FMCG sector and completed his EMBA studies at the Baltic Management Institute.

Vilandra Distribution company, under his leadership, secured well known nonfood, confectionery, baby care and baby food brands and today Vilandra manages all of these categories across, Lithuanian, Latvian and Estonian markets.

In 2008 Andrius became more and more involved in the Organic and Natural Product categories, green apple cleaning, first as a distributor and then also as a retailer. Working at developing his Biosala Retail business, he now spends allot of time meeting with organic product manufacturers, farmers and distributors, he participates in many events hosted by the organic product associations of Lithuania, Italy and Germany, all of the time trying to understand the essence of this niche market and its potential of achieving organic products at affordable prices for consumers.

Vice President

Rui Miguel Lima


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“Rui is Managing Director of F. Lima and started working in the company after finishing collage. F. Lima celebrated the fantastic achievement of 100 years in business back in 2017.

Today, Rui is the 4th generation of family working in the company and is very proud to continue the growth and development of the company like the generations that went before him.

F. Lima is both a Distributor and Manufacturer within the Portuguese FMCG Market covering the areas of Food and Household Categories.

F. Lima has a longstanding reputation of managing Global and Locally produced brands like Maid In Morristown within Portugal. Rui for his part, has spent many years developing his experience in launching New and Existing Brands onto the market, an inheritance of the company which will continue to be passed to the family generations of the future.

Jana Vyskocilova

Past President

Jana Vyskocilová

Czech Republic

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Jana is the Director of International Brands at EMCO, the leading Independent Importer and Distributor of branded products in the Czech Republic and Slovakia. Jana has over 25 years’ experience of working in the FMCG Industry and is passionate about launching new brands and developing them to a leading position on the market. She has been apart of ESMA for over 15 years and has offered many valuable insights in her board member position.

markus krick

Past President

Markus Krick


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Markus Krick has held the position of Director Business Development & Strategy since 2006. He is an ESMA board member since 2016 and a member of ESMA since 2006. Markus was the ESMA President from 2018-2019. Prior to his employment at Importhaus Wilms, he worked for a number of European bluechip companies involved in the food and beverage industry.

Importhaus Wilms is Germany´s leading independent distributor and outsourcing platform for premium FMCG. For more than 70 years Importhaus Wilms has brought innovative brands on the German market. As a part of Zertus Group, Hamburg/Germany, the company is still a family owned business.

Juan Manuel Rey Liebana

Past President

Juan Manuel Rey Liebana


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Juan Manuel Rey Liebana has achieved 20 years of experience in Sales and Marketing within the FMCG sector. Having been responsible for managing a complete P&L account, large teams of people and investment budgets, he is results-oriented and a true team player. Since 2007, Juan has acted as the Sales & Marketing Director at Varma in Spain. Juan’s previous experience includes sales, a marketing product portfolio, P&L, as well as negotiations with principals and distributors. Juan Manuel was the ESMA President from 2017-2018.

Board Member

Katrien Bousson


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Katrien is CEO of the Pietercil Group, a family owned leading brand distributor in the BeNeFraLux and Mediterranean specialties’ expert in Western Europe, with over 200 professionals in 4 regional offices and 1 production site.

Her combined experience of more than 35 years in sales, marketing and general management functions in a large multinational and big cooperative on the one hand and in family owned companies again in the FMCG sector on the other hand, next to her membership to several local federations/associations are Katrien’s major assets to the distributor world.

Being an ESMA member since 2018, she is looking forward to be able to add value to its board.

Board Member

Anna Margaritelli


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Anna is head of Export Markets & Business Development Director at the Barilla Group.

“I call myself a Barilla VETERAN. I’ve been with the company since 1981, I started my experience long ago as customer service representative, for Japan. That is the market that has taught me the most, because their focus and demand on total quality and perfection is unique.

From customer service I moved on to managerial positions, building my capabilities and reaching broader knowledge of markets, in the 5 continents.

My focus for 20 years was on Asia, from India to China, to Korea, Singapore, Malaysia, Philippines, Thailand…where I travelled extensively to meet customers, to cultivate relationships with them, to develop business.

I built the route to market through distributors in all the countries where our products could be exported, and could meet a local demand.

Export role is to seed and grow business up to a certain size, until the seed we have planted transforms into a local reality, with people on the ground to be closer to our partners in the markets and better serve them.”

david oneill


David O’Neill


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As a senior manager for the past 30 years, David has successfully managed a wide portfolio of blue-chip National and International Brands. With a wide variety of experience in negotiating with major retailers and international blue-chip manufacturers at a senior management level, he has worked with Nestle across the UK, Ireland and Switzerland for over 20 years, he was managing director of Stafford Lynch Sales & Marketing for 7 years and managing director of SHS Sales & Marketing Ireland for 8 years, and has been a member of ESMA for the past 18 years. David served as President of ESMA in 2013.