Eat Feed Limited (Trading as fiid)

Mealtimes Made Better

About Eat Feed Limited (Trading as fiid) | Manufacturers

Fiid is on a mission to make eating well easier. Our brand was created by our founder Shane Ryan based on the glaring conflict between how he aspired to eat and how he had time to eat. Launched in Ireland in November 2018 it has had a big impact selling over 1.3 million meals in just 3 years. The business earned High Potential Food Startup status via state body Enterprise Ireland and won an Irish Food start up of the year award. The success saw interest from investors which now include Kevin Lane (former CEO of Ornua) and Sam Dennigan, CEO of one of Europe’s fastest growing food brands, Strong Roots. It is at an exciting point in the journey and expanding fast - growing the team, launching new products, entering new markets and building distribution in existing UK & Irish markets.


Trade Sectors

  • Hypermarket Chains
  • Conveniences/Kiosks
  • Supermarket Chains

Product Categories

  • General Food


  • Ambient
  • fiid

Contact Name

Eoghan Webb – Commercial Director
Lydia Chatterton – Account Manager




GW111, Greenway Hub
Dublin D07 H6K8