Varma Food & Personal Care

Building brands since 1942 We distribute inte

About Varma Food & Personal Care | Distributors

Created in 1994 to diversify the business towards the food sector. The business model is based on 3 pillars: Distribution brands with reputation in their original markets, such as Tetley, Loacker, Sharwoods, Campbells, among others. Own brands such as Capitán Maní, the peanut butter leader brand in the Spanish market; Mary Lee, Repostería Americana y Salsas Americanas and Gourmet Passion as an expert brand in ethnical recipes. Personal care with brands such as Old-Spice, Just for Men, Kandoo and Compeed, among others. Alimentación Varma strives to offer consumers the best products with exceptional qualities. Our own brands are so successful in Spain that now we are looking for partners to develop them around Europe

Trade Sectors

  • Hypermarket Chains
  • Conveniences/Kiosks
  • Supermarket Chains
  • Discounter Chains
  • Drug Discount Chains
  • Food Services Incl. Cash & Carry

Product Categories

  • Household Products
  • Fine foods
  • Dairy/chilled
  • Personal Care
  • Other non food
  • General Food
  • Confectionery


  • Ambient
  • Fresh/Chilled
  • Tetley
  • Loacker
  • Sharwoods
  • Campbells
  • Capitán Maní
  • Mary Lee Repostería Americana
  • Salsas Americanas
  • Gourmet Passion
  • Old-Spice
  • Just for Men
  • Kandoo
  • Compeed

Contact Name

Juan Manuel Rey Liebana – Managing director

+34 916 618 210


Calle la Granja, 15

Polígono Industrial de Alcobendas
Alcobendas (Madrid), España 28108