Created in 1994 to diversify the business towards the food sector. The business model is based on 3 pillars: Distribution brands with reputation in their original markets, such as Tetley, Loacker, Sharwoods, Campbells, among others. Own brands such as Capitán Maní, the peanut butter leader brand in the Spanish market; Mary Lee, Repostería Americana y Salsas Americanas and Gourmet Passion as an expert brand in ethnical recipes. Personal care with brands such as Old-Spice, Just for Men, Kandoo and Compeed, among others. Alimentación Varma strives to offer consumers the best products with exceptional qualities. Our own brands are so successful in Spain that now we are looking for partners to develop them around Europe