The ESMA Board
Juan Manuel Rey Liebana

“Professional with 19 years of experience in Sales and Marketing within the FMCG sector, having been responsible for managing a complete P&L account, large teams of people and investment budgets, results-oriented and good team player.


Current Sales & Marketing Director at Varma in Spain since June 2007 with previous experience in Grupo Siro or Colgate Palmolive.” : Skills : SALES , MARKETING PRODUCT PORTFOLIO, P&L, NEGOTIATIONS WITH PRINCIPALS AND DISTRIBUTOR.

Vice President
Markus Krick

Markus Krick is Director of Strategic Planning & Acquisition of Importhaus Wilms and holds that position since 2006. He is an ESMA board member since 2016 and member of ESMA since 2006. Prior to his employment at Importhaus Wilms he worked for renowned European blue chip companies of the food and beverage industry.


“First of all ESMA means excellent networking opportunities on a high level. You have the chance to meet current and potential suppliers, other distributors and colleagues at different occasions – not only to mention the inspiring ESMA annual convention. I have been in close contact with ESMA for many years and I really appreciate the collaborative and friendly atmosphere. ESMA is important for me personally but also to Importhaus Wilms. But of course – what you get out of ESMA always depends on your personal involvement.”


Importhaus Wilms is Germany´s leading independent distributor and outsourcing platform for premium FMCG. For more than 65 years Importhaus Wilms has brought innovative brands on the German market. As a part of Zertus Group, Hamburg/Germany, the company is still a family owned business.

Past President
Martin Wathes
United Kingdom

Martin Wathes has been working in the UK FMGC market for over 30 years in Senior Sales and Marketing positions with Bluechip FMGC Companies. He is now Managing Director of Worldwide Brands Ltd, a Sales and Marketing Distributor and Broker and has held that position since 2002.


Having been involved with ESMA for over 15 years, Martin was the ESMA President in 2017 and believes wholeheartedly that the organisation is a well established platform for networking and helping Brands find suitable partners. He explains further “ESMA has helped us greatly over the years and many of the Brands we work with today found us through ESMA, be it via networking with other members, through the CEO’s office or via the ESMA website. ESMA remains an important part of Worldwide Brands as meeting with up with fellow members at Trade Shows, workshops or the annual convention is priceless.”

Past President
Ludo Sleurs

P.A.B. Benelux N.V. is a Belgian company and a member of ESMA since 2007. Ludo has been a member of the ESMA board since 2012 and was the ESMA President in 2016.


Founded in 1862 under the name of Liebig Extract of Meat Company, it created successfully many new products on the European market. Through mergers and acquisitions the company grew strongly by the distribution of brands owned by the mother company. In 2002 the management acquired the company through a management buyout.


Ludo is C.E.O. of P.A.B. Benelux . He brought with him more than 40 years of passion for food from all over the world. During that time he worked in different marketing, sales and general management functions for the companies of Alken-Maes, Vandemoortele, General Biscuits LU, Chocoladovny and Danone.


“ESMA has been very valuable to the development of our company into a leading distribution on the Benelux market . I very much appreciate the exchange of knowledge with our colleagues from all over Europe and the window ESMA offers, to be seen by all the manufacturers all over the world.”

Past President / Treasurer
Wojtek Szala

ESMA Board member since 2011
ESMA president Sept 2014- Sept 2015
Partner in DeCare since 1992 - the best Polish importer and distributor of specialty foods
Partner in Contec since 1989 - software house specializing in call accounting and call management technology
Interested in understanding the broader picture and in political anticipation

Jana Vyskocilová
Czech Republic

Jana is the Director of International Brands at Emco, the leading Independent Importer and Distributor of branded products in the Czech Republic and Slovakia.
Jana has over 25 years experience of working in the FMCG Industry and is passionate in launching New Brands and developing them to a leading position on the market. With over 14 years as a member of the ESMA, the Board of ESMA is delighted to welcome Jana and her expertise and look forward to working together for the betterment of the ESMA.
Jana would like to add the following comments “ESMA is the perfect platform for networking and exchanging like minded experiences, it is a great source of inspiration and above all a platform for meeting ESMA members for open and friendly discussion about common topics”.

Ola Liljeqvist

Ola is currently Head over Arvid Nordquist FMCG FOOD portfolio and a member of the Commercial Leadership Team at Arvid Nordquist – Our company has had continous growth over the last 15 years in the Nordic region and are today one of the leading distributors covering the Nordics.
Ola has been active in the FMCG Industry since 1990, entering the industry initially as a Junior  Sales Representative. Over the years he has held various positions but is now focused on the future development of their extensive portfolio of Brands such as – Arvid Nordquist Coffee, Kikkoman, Tabasco, Del Monte, Ariel, Lenor, Kellogg, Pringle, HIPP, Sun Maid, Schär, Bollinger, KWV, Fisherman Friends and Storck.
Ola would like to add the following comments “I‘m excited to be part of the ESMA board and looking forward to contribute with the knowledge and experience that I built up over the years. ESMA has a great future ahead and together with all members we can make this true!”.

David O' Neill

40 years working in the FMCG industry

As a senior manager for the past 30 years I have successfully managed a wide portfolio of blue chip National and International Brands with wide experience of negotiating with major retailers and international blue-chip manufacturers at senior management level:-

4 years working in the Supermarket Sector of Retailing

20 years working with Nestle across Ireland, UK and Switzerland

7 years working as Managing Director of Stafford Lynch Sales & Marketing

2 years working as Commercial Director of SHS Sales & Marketing

7 years working as Managing Director of SHS Sales & Marketing

17 years a Member of ESMA

8 years as a Board Member of ESMA

President of ESMA in 2013

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